Friday, August 1, 2008

Sunglasses: From Basic Eye wear to Cultural Phenomenon





Intro:

1) History of how a simple 12th century idea turned into a

Eyes wear fashion statement & worldwide trend.

2) Info on UV, UVA, UVB (ultra-violet) rays standard.

Who is at risk for HEV -high energy visible light &

Macular degeneration.



Sunglasses or (spectacles) are said to be originated as far

Back as the 12th century or possibly earlier by Chinese court judges

Using flat panes of smoke colored quartz that did protect the

Eyes from glare, but not corrective sight abilities like

Prescription lenses. There is some historical data that

State the crystals were used to hide the facial expression and /or

Having eye contact during interrogation of witnesses.


Other experiments in the mid 18th century are documented that

The use of blue or green lenses with spectacles

Not necessarily called sunglasses at that time believed to

Have corrective abilities for specific vision impairments.


In the late 1920s inexpensive sunglasses were introduced to

America by Sam Foster (Foster Grant) on the beaches of the most

Famous east coast summer vacation hotpot Atlantic City, NJ

At the legendary Woolworth Department store on the boardwalk.


Around 1926 the famous Bausch & Lomb eyewear had one of the

Best developments in the world – Ray-Ban brand sunglasses,

Made for pilots during the first and Second World War period and

Are still available today. Timeless form, function and style.


1936 was another year for a major development in

Technology for sunglass / sun shade use,

Edwin H. Land experimented using his patented Polaroid filter by

Covering the lenses to further enhance the ability for

Sunglasses to reduce glare. Later that development carried over

To cameras, camera lenses and various optical accessories.


The 1950s is when sunglasses started to play as more of a

Fashion statement for movie stars and musicians the “cool” factor

Became a cultural phenomenon and a fashion accessory in there

World no matter the time, place, indoor, outdoors, day,

Or night. “Cool” was raised to a whole new level in those days.


Foster Grant came forward with a ad campaign that

Took their sunglasses to the ultimate chic level with the

Popular saying “Who’s that behind those Foster Grants?”

That made the company a dominant force in the world of

Must have fashion eyewear in America and abroad.



Today, sunglasses or shades have come a long way since its

Introduction and this fashion accessory trend keep on

Evolving to a must-have as part of any wardrobe, anytime of the year.




Sunglass Safety & Protection:

UV, UVA, UVB ratings (ultra-violet rays)

US, Australian, European Standards



Exposure to ultra-violet rays (UV) can cause short & long term

Ocular problems and proper protection is vital with fashion or

Work-related eyewear and should be taken into consideration.

Beside from looking “cool” consumers need to be aware of what to

Look for when buying sunglasses no matter the price range.

Remember price is not necessarily an indicator of

Quality as one might think.


For some time, High Energy Visible Light (HEV) has been

Said to cause macular degeneration as we age, children transmit

Much more HEV light than adults and is definitely

Something to keep in mind not to overlook when

Everything else is covered concerning you and your child.


Here is a quick reference of what to look for when buying

Sunglasses. Not all manufacturers follow these standards

Nor do they have to, So be aware..


Australian Standard AS1067- Ratings go from 0 to 4. “0” some

Protection and “4” highest level of UV protection.


US Standard ANSI Z80.3-1972 old US compliance /

Updated standard ANSI Z80.3-2001- states that lenses should be

UVB (280 TO 315nm) translates to not more than 1% of UVB

Light can filter through lenses. UVA (315 TO 380nm) translates

No more than 0.5 times of visual light transmittance.


European Standard EN1836: 2005- Ratings go from 0 to 3 for

UV protection, 0 insufficient, 1 sufficient, 2 good, 3 full

Protection of UV rays


Keep these standards in mind before buying sunglasses

No matter the cost.


Now, Sunglasses are available from a multitude of designers and

Manufacturers. There are designer sunglasses by PRADA, OAKLEY,

HUGO BOSS, VERSACE etc. and even some old school originators

Come in almost any size, color, shape and style. From a simple

Experiment in the early days to worldwide fashion

Statement, the sunglass movement is more than just a spectacle.


Look “Cool” and be safe doing it!!



Author: Larry Harris


www.1StopWebShop.biz

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